Denver Climate Action Marketing, Communications & Engagement Services

Closed October 25, 2023, 10:00 AM

  • Reference numberCASR-202368289
  • StatusPending
  • SummaryCLOSED: Denver is seeking the professional services of a team of partners to assist with paid, earned, social, digital, engagement, and event strategies around climate action. The overall strategy should use behavior change marketing and existing programs to connect residents to climate solutions while creating social norms around climate action in Denver.

Purpose

The RFP provides up to $3,000,000.00 over three years to to create behavior change marketing campaigns that:

  • Establish a social norm in Denver that people are taking climate action.
  • Create trusted messengers to improve the frequency with which people talk about climate action.
  • Tackle misinformation around climate action in Denver, including clarifying common misconceptions.
  • Use best practices in the areas of behavior and climate science to drive climate action.
  • Ensure Denver residents know that their tax dollars and the City and County of Denver are taking action on climate change.
 

Goals

Measurable goals of this work will be:

  • Increase participation in CASR's programs and services, especially in historically under-resourced communities
  • Increase understanding of climate action strategies in Denver and actions individuals can take
  • Increase a sense of pride, place and belonging in a city dedicated to a healthier, more resilient future
  • Increase the frequency of meaningful touchpoints (outreach) and voluntary participation (engagement)
  • Behavior change in targeted topic areas including but not limited to electrification, transportation and green jobs

Application 

  • 8/25/2023: Issuance of RFP via BidNet
  • 9/5/2023: Pre-proposal meeting at 10:00 a.m. on Microsoft Teams
  • 9/15/2023: Any final questions regarding this RFP must be submitted via BidNet by 10:00 a.m. local time
  • 9/19/2023: CASR will answer all questions via BidNet
  • 10/25/2023: Final submissions due by 10:00 a.m. local time